Proton Persona Named Best Model Of The Year - Persona Details
By kdi • Jun 27th, 2008 • Category: ! CAR SPECS & Buying Guide, ! DAILY LATEST INFO, PROTON
Proton Persona Named Best Model Of The Year
Proton Holdings Bhd’s Persona was named as Malaysia’s “Best Model of the Year” at the Frost & Sullivan Asean Automotive Awards 2008, Thursday evening.
Its partner and head of the automotive and transportation practice, Asia Pacific, Kavan Mukhtyar said the achievement was more commendable given the fact that Persona marked a turning point for Proton, which resulted in improved brand image.
It has also enhanced public trust and confidence towards Proton, Mukhtyar said at the award presentation, here yesterday. Also present were Deputy International Trade and Industry Minister Datuk Jacob Dungau Sagan.
In a separate statement, Proton said Persona, which was launched in August last year, is the fifth model fully built by the company and has become a best seller.
Proton’s chairman, Datuk Mohammed Azlan Hashim said the latest acknowledgement was a significant recognition for a car which over 45,000 Malaysian have endorsed as their car of choice.
Mohammed Azlan said it is also an affirmation of Proton’s commitment to produce quality, value-for-money cars that meet market needs.
Mukhtyar said the Best Value-for-Money category was introduced to recognise the car model with the lowest cost ownership amidst rising oil prices worldwide.
– BERNAMA
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