Proton plans to raise Exora prices by 5 percent
PT Proton Edar Indonesia, a subsidiary and authorized distributor of Malaysian automaker Proton Holdings Berhad, plans to increase Proton Exora prices by 5 percent after the Islamic holy season.
"We will gradually increase Exora prices within the next few months ... we will have the first price increase after Lebaran *the Idul Fitri holiday," Proton Edar Indonesia national sales head Fransisco Sirait said last week.
"*The price increases* will be around 5 percent of the current prices, where the lowest prices are Rp 175 million *US$17,475* for the executive manual type and the highest price is Rp 208 million for the high-line or supreme automatic vehicles."
Proton's Exora was launched last July.
He said the planned price increases on Exora would not affect sales, based on experiences with other Proton products for which sales continued to increase despite price increases.
Since Exora was launched at the 17th Indonesia International Motorshow, Proton has received orders for more than 700 units as of August, 200 of which have already been delivered, Fransisco said.
Exora sales are expected to hit 1,000 units by the end of this year.
Proton sales have been going "quite well" this year, with its market share up from 0.2 percent last year to 0.4 percent this year, mainly boosted by sales of Exora vehicles, as well as Gen.2 Persona sedan, which was launched in mid-2008.
Gen.2 Persona sales had reached more than 600 units so far, exceeeding the sales target of 600 units for the whole year, he said.
In total, he said, Proton sales had reached some 1,200 units in the January-August period, a two-fold increase from 500-600 units in the same period last year.
Proton has forecast sales will triple from 1,100 units last year to around 3,000 this year.
According to data from the Indonesian Automotive Industry Association (Gaikindo), Proton sales jumped 52.1 percent from 186 units in July to 283 units in August, comprising its Gen.2 Persona (157 units), Exora (82 units), Savvy hatchback (25 units) and Saga sedan (5 units
Sunday, September 13, 2009
Proton Persona is Malaysia best model of the year
Proton Persona Named Best Model Of The Year - Persona Details
By kdi • Jun 27th, 2008 • Category: ! CAR SPECS & Buying Guide, ! DAILY LATEST INFO, PROTON
Proton Persona Named Best Model Of The Year
Proton Holdings Bhd’s Persona was named as Malaysia’s “Best Model of the Year” at the Frost & Sullivan Asean Automotive Awards 2008, Thursday evening.
Its partner and head of the automotive and transportation practice, Asia Pacific, Kavan Mukhtyar said the achievement was more commendable given the fact that Persona marked a turning point for Proton, which resulted in improved brand image.
It has also enhanced public trust and confidence towards Proton, Mukhtyar said at the award presentation, here yesterday. Also present were Deputy International Trade and Industry Minister Datuk Jacob Dungau Sagan.
In a separate statement, Proton said Persona, which was launched in August last year, is the fifth model fully built by the company and has become a best seller.
Proton’s chairman, Datuk Mohammed Azlan Hashim said the latest acknowledgement was a significant recognition for a car which over 45,000 Malaysian have endorsed as their car of choice.
Mohammed Azlan said it is also an affirmation of Proton’s commitment to produce quality, value-for-money cars that meet market needs.
Mukhtyar said the Best Value-for-Money category was introduced to recognise the car model with the lowest cost ownership amidst rising oil prices worldwide.
– BERNAMA
Proton persona review
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Saturday, September 12, 2009
Proton 's new model launched-proton persona
w Proton Persona. The Launch of the new sedan
Shah Alam, 15 August 2007 - This latest addition to the PROTON family is the fifth model fully built by PROTON after the introduction of the Waja in 2000, the Gen.2 in 2004, the Savvy in 2005 and the Satria Neo in 2006.
Images: Andy Goh
Words: Proton
Developed with the PROTON i-CARE commitment to improve every quality aspect - from design, styling and production to sales and after-sales, the Persona is a PROTON re-defined.
As per its namesake, this newborn in the PROTON stable is an impression of beauty with advanced styling, generous interior and luggage space, practical with safe attributes and value for money proposition.
Proton Persona exterior video
Bookings exceeding 2,200 units have been received for the PROTON Persona, even before it was officially unveiled by the Yang di-Pertuan Agong, with 350 cars already registered and delivered to customers nationwide upon launching. Chairman of PROTON Holdings Berhad, Dato’ Mohammed Azlan Hashim, said the fact that the bookings were made before the unveiling of the actual car is testimony of the public’s belief and confidence in PROTON.
“It is an endorsement of You Can Count On Us promise that we made with the launching of the PROTON i-CARE, which is a commitment to quality made by all PROTON citizens” he added.
Proton Persona interior video
“We are extremely proud of this new product as it was built in accordance with PROTON’s new philosophy of producing the right car for the right market at the right price,” he further explained.
Dato’ Mohammed Azlan went on to say that,” PROTON has taken stringent measures from all aspects – man, machine, management and also encompassing our business associates, the vendors and dealers, to ensure that this model and all upcoming models consistently meet the quality expectations of the public.
PROTON, buoyed by the encouraging initial response, is targeting sales of 4,000 units per month.
The Persona is available in five variants - the 1.6 base-line automatic and manual; 1.6 medium-line, automatic and manual; and 1.6 high-line automatic only. The model currently comes in six colours; Blueberry tea, Light gold, Tranquillity black, Metal grey and Solid red. The seventh colour, Solid white, will be made available from September onwards.
The national car manufacturer’s latest offering is the most competitively-priced model in the 1,600 cc category, with the price ranging from RM44,999 to RM55,800
Managing Director, Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir expressed optimism that the Persona will be a car that excites, with its stylish yet practical exterior and interior.
Its aerodynamic and advanced styling enhanced by the elegant face design with exquisite front grille as well as stylish rear end and tail design is bound to turn heads on the road. The dark grey interior for practicality, chrome finishing for exquisite appearance, and meter combination with built-in clock for functionality together with the roominess of cabin space will warm the hearts of motorists and passengers.
Powered by the improved 1.6 Campro engine, the Persona holds promise of smooth drivability and ride comfort. It also boasts of fuel economy that is very competitive in the 1,600cc segment.
“It will be the car that makes the difference,” added Syed Zainal, who is also optimistic that the launch of PROTON Persona together with several recent developments of tie-ups in international markets will mark the emergence of PROTON from its low ebb.
Just last month, PROTON announced its landmark deal with Youngman Automobile Group of China which has been billed as a development that will jumpstart PROTON’s turnaround. This was followed by the introduction of Waja and Neo in Indonesia, another big market for Proton. The addition of these two models is a quick follow-up on the successes PROTON have had with Gen.2 and Savvy in the Indonesian market. PROTON also posted the greatest improvement in customer satisfaction from the recent survey conducted by JD Power, which reiterates and underscores PROTON’s commitment to quality.
About PROTON
PROTON, established in 1983, is Malaysia's largest manufacturer of automobiles. With operations in key market centers from UK and Western Europe to the Middle East, and across South-East Asia and Australasia, PROTON produces cars to suit a range of consumer demands and preferences. The offerings include versatile and reliable four-door family vehicles, two-door hatchbacks for the young-at-heart, luxurious and stylish executive sedans, as well as the world-renowned sports cars from Lotus.
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marquee which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.
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